What is SEO? In Particular Local SEO
Local SEO is for any business that has a physical location where it greets customers or any business that serves a set local geographic area.
Local Search Engine Optimisation(SEO) describes the type of SEO concentrated on helping businesses rate greater in Google in their city or town, as well as establishing a strong neighborhood online presence. This means that your local shop or service business website will turn up in relevant neighborhood or local search results page only if it’s correctly optimised.
Check out our quick video on SEO Explained.
Besides making it easier for people seeking the services or products you offer to discover your local business, local SEO will also increase your reputation and trust. In particular services businesses like electricians, plumbers, accountants and locksmiths can substantially benefit from this process.
People want services to be close by and also want to try and support local business – especially nowadays, so lets make it easy for them to find you!
46% of all searches in Google have “local intent” (Search Engine Roundtable).
Emergency electricians and plumbers offering 24 hour call outs should be well optimised for Local SEO to capitalise on this fortunate position.
Local SEO favours smaller businesses over the larger corporates like Nike or Amazon anyday.
For example, local SEO tactics are what help businesses appear in Maps or search results when someone out and about on their phone types in ‘best electrician Wicklow’ or ‘Plumber near me’.
76% of consumers that search for something local on their phone visit a store that day (Google).
So how does LOCAL SEO Work?
At a high-level Local SEO works like a “normal” Google search.
When someone does a search, Google scans through its index to provide the best results for that person’s query.
What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.
In fact, local SEO has a set of unique ranking signals, including:
- NAP Citations ( name ,address,phone number)
- Google My Business listing position – have you claimed yours?
- Keywords used in Google My Business profile plus website.
- Online Customer Reviews – Google Reviews.
- Local Link Building
- Website optimised for Local SEO.